About Ivy

Ivy Ventures LLC was founded in 2003 by Roger Johnson and Doug Wetmore, who have extensive background in developing and operating outpatient imaging centers. Their imaging centers prospered largely at the expense of hospital providers by providing distinctive customer service to patients and physicians, which started with patient access.

Ivy’s business plan from the beginning was to develop assessment tools, operational programs, and strategies specifically for integrated health systems to help them “think and act like an imaging center” and take full advantage of the patient care and financial opportunities that imaging represents.

Satisfy Customers. Improve Efficiency. Grow Profits.